Nobina Share 107,9 SEK

Strategy that makes a difference

Nobina is the Nordic region’s largest operator of public bus transport services. About one million people travel with us every day. We make it possible for more people to remain mobile in a flexible, safe and sustainable manner. Nobina’s size, know-how and long experience give us the strength to make constant improvements across the board, whether this concerns renewable fuel, decent jobs or providing the best and the most public transport for each krona of taxpayer money spent.

To operate and develop Nobina in the right direction, we have a strategic framework comprising three components: Strategic focus areas, Sustainability agenda and Governance and management.

The strategic focus areas demonstrate how we are to develop Nobina and our business. The sustainability agenda strengthens our business and helps us to conduct operations that are based on and benefit all stakeholders, as well as all of society. Governance and management ensures that we realise the company’s strategy and goals, using clear processes that ensure that the company is managed efficiently, responsibly and sustainably. The strategy helps Nobina to take a cohesive approach to the business and to steer the company in a sustainable direction – environmentally, socially and ethically. This is how we create positive values for Nobina’s stakeholders, for society and for the future.

The importance of moving development forward in the right direction is also clear in the UN’s overarching global goals that aim to increase mobility in society and encourage more people to travel in a climate-smart way.

Our strategic focus areas:
Smart transport solutions

We develop solutions in public transport and service traffic that meet the need for sustainable modes of transportation both today and tomorrow, and that drive profitable growth and our competitiveness. We will achieve this through both organic and acquisition-driven growth in the Nordic region.


Proactive partner

We are a proactive partner for our customers by taking initiatives that move collaborations forward and that improve our solutions for them within existing contracts and by developing contract conditions in new contracts.


Resource efficiency

We strengthen our competitiveness and contribute to the sustainable development of society with technical innovations, efficient operations and optimised use of resources.


People in focus

Everything we do is centered around people and their needs. This allows us to provide the safest and most welcoming passenger and employee experience in the industry.


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