Short history

Nobina’s story begins in Tanum, located in Bohus County, on 23 June 1911. The first chapter was completed in Grebbestad, just six kilometers away. Since then, we’ve gone much further and under different names – SJ Buss, SBC, Concordia Bus, Esppon Liikene Oy, Swebus – developing and establishing a successful business in the form of the current Nobina.

Not only are we now the Nordic region’s most experienced public transport provider, but also, unquestionably, the largest. Since 2005 our progress has further accelerated and our improvement can clearly be seen in recent years’ financial reports. During the period we have implemented a continuous streamlining and quality improvement process that has generated competitive advantages for Nobina in terms of its risk assessment, cost efficiency, utilisation of resources and traffic planning.

In 2005, our share of the total paid working hours that our drivers spent with passengers was 66 percent. In 2014 that number had risen to 72 percent. Simultaneously, the passenger and customer satisfaction surveys that we carry out reveal continual improvements. 

Based on solid experience and market know-how, Nobina is continuing its journey towards new goals, with its sights set on industry and market-leading innovation.



1911 SJ Buss commences operations

1932 GDG begins large-scale bus and truck operations

~1990 Market liberalisation in Sweden, Denmark, Norway and Finland opened regional public transport up to tender processes

1990 Swebus was founded via a merger of GDG and SJ Buss

1994 First expansion outside Sweden. The Swebus brand starts being used in Finland following an acquisition

2004 New management team in place

2005 Refinancing and new capital structure for the Group

2007 The EU’s Regulation on Public Passenger Transport Services by Rail and by Road helps open up the Nordic market even more

2008 Operations start in Denmark through a contract in Copenhagen

2009 The Group changes name to Nobina

2015/2016 The Nobina Group is listed on Nasdaq Stockholm on 18 June 2015.

2017 Magnus Rosén is appointed as CEO and President of the Group. He replaces Ragnar Norbäck who after 13 years decided to retire as CEO.


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