About us

Nobina Technology is a laboratory for the development of shared mobility solutions.


Nobina is the Nordic region’s largest and most experienced transport service provider, mainly working with contracted and express bus services. Besides this, the company delivers related technological infrastructure and services.

Nobina stands firmly as a market leader. But to keep that position, we understand that we constantly must explore what the future holds – and, more importantly, actively take part in creating the future. Macro trends like digitalization, urbanization and shared economy shape the way we live, shop and travel – now and in the years to come.

What will that future look like? Imagine, for example, that you need to attend a meeting on the outskirts of town. Your personal digital travel assistant arranges the trip from the beginning to the end. It orders a self-driving vehicle that picks you up at the sidewalk and drives you to a public transportation bus. At the end stop, a shared bicycle is waiting for you.

Basically you would have access to an end-to-end service with one subscription, as you now have access to different services – texting, calling, internet − with your mobile phone subscription. This development is not so far-fetched, and is more popularly described as mobility-as-a-service.

Nobina Technology will explore these and other technological developments to make every day travelling easier.

Nobina Technology was formed in the beginning of 2016 to cater to this need for innovation. The company is a separate entity within the Nobina group, with the freedom to conduct experiments, collaborate with experienced industry players in partnership deals and to develop new ways to address opportunities related to shared mobility.

The ultimate goal? We will create “your access to smart mobility”.

Read our press release here