Market Developments

Where are we going?

Digitalization and a shared economy open up for new opportunities. In this context, Nobina Technology will be a laboratory and a think-tank, exploring which innovations will lead up to future solutions. The ultimate goal is to create value for all stakeholders involved with implementing new services and business models.


There are many interesting trends that will be shaping our efforts at Nobina Technology. Here are some of them:

* Self-driving vehicles are already here, and their potential is huge. They can optimize operations, open up space in dense urban communities, and could improve road safety with up to 70 %, according to experts at the World Economic Forum.

* We will all have access to a personal digital travel assistant in the future − a virtual helper that lets you reach your destination in time, regardless of the means of transport. If there is a problem with the subway along the way, your personal travel assistant will give you advice on the alternative means of transportation available. We firmly believe that the public transport sector – as part of the shared mobility market − will see an increased use of this sort of technology in the years to come.

* Augmented reality will open up for simplifying everyday travelling. While many currently discuss the potential of virtual reality (VR) devices and software, augmented reality (AR) may be the technology that truly transforms the way we move in everyday life. Augmented reality solutions will for example allow travellers to see an augmented map form on the actual streets, leading to the cafés with highest Yelp score, public bathrooms or the nearest bus stop.

* Sustainability is one of the most important issues we face in the transportation sector. Shared mobility is one of the fastest ways that we can reduce CO2-emissions, traffic congestion and pollution simultaneously.  

* How will Big data transform mobility? Business intelligence, with advanced analyses of traffic flows, bus routes and real estate development will most likely affect the way we design transportation in smart cities of the future. This development can help us create a more efficient passenger flow, thus reducing traffic congestion and CO2-emissions.

* The concept of mobility is nothing without accessibility. In most countries, the combination of urbanization and an ageing population will sky-rocket the demand for accessible means of transportation. Both trends will make way for new, seamless, shared mobility solutions.