Our sustainability agenda
Sustainability is an integrated part of Nobina’s strategy and our sustainability agenda is one of the three components of the strategic framework. It helps us to incorporate all aspects of sustainability, in everything we do, on all levels. From continuous environmental and efficiency improvements to being a good employer and an ethical company. From the bus driver’s cab to the workshop floor and the Board room. Only in this way can we fulfil our mission, to contribute to a sustainable society through leading and smart transport solutions – today and in the future.
The UN Sustainable Development Goals (SDGs) are a key starting point for Nobina’s sustainability agenda, by which we have the greatest opportunity to contribute to fulfilling Goals 11 – Sustainable cities and communities, 12 – Responsible consumption and production and 8 – Decent work and economic growth. Our sustainability program is thus structured in three parts that are connected with our strategic focus areas and the UN SDGs:
- Smart transport solutions for a sustainable society
- Long-term resource use
- Responsible employer and societal stakeholder
Read more about Nobina's strategy and why one million people choose to travel with us, every day.

Which sustainable values do we create and for whom?
Passengers
When stepping onto a Nobina bus you should feel welcome and safe in having a flexible and sustainable journey.
Society and politicians
We help to achieve political goals such as regional growth, reduced climate impact, less congestion, possibilities for housing, jobs and commuting.
Clients
We are a proactive partner that delivers values to our clients, by providing reliable bus transport and by contributing to the development of smarter, more sustainable and resource-efficient transport solutions.
Employees
Nobina has nearly 12,000 employees who have opportunities with us for development and training in many different careers and roles. Other values that we offer are a safe, inclusive workplace characterised by diversity and consideration.
Owners
The need for long-term, sustainable transport solutions opens up major opportunities for Nobina, and, accordingly, also for the company’s owners. As the Nordic region’s largest and most experienced public transport service operator, we are a stable and viable investment at a time when public transport is becoming increasingly important.
Suppliers
Every year, Nobina makes significant investments in products and services. By setting and monitoring requirements, and through effective cooperation with suppliers, we can create long-term relationships and lasting values together, where our need to engage other suppliers contributes indirectly to jobs and profitability for more operators.