1. Nobina Global /
  2. Sustainability /
  3. Sustainability in everything we do /
  4. People

People

As one of the largest employers in the Nordic region, we are proud of our role as an important societal stakeholder. With almost 13,000 employees, we are not only a workplace but also a force to drive the entire public transport industry forward. We invest in expertise, internally and externally, to address the considerable recruitment need that lies ahead. Through partnerships and collaboration with other operators, we strive to solve shared challenges, such as the need for drivers. We do this with a strong focus on diversity and inclusion given that we are convinced that this, together with a motivated, safe and healthy workplace, provides the foundation for our success. By taking care of our employees, we can proudly deliver on our promise to travellers, while we actively contribute to forming a sustainable society.

Nobina's contribution to the goals

Nobina contributes to goal 3

by working for a healthy, safe and secure work environment in all of our workplaces – from buses to depots and offices. We do this by striving to ensure continuous improvements in leadership, work environment and commitment, and by creating a robust safety culture characterised by responsibility and care. Indirectly, our operations contribute to better health for all through fewer emissions and less noise pollution.


Within goal 5,

we are working purposefully for greater equality by striving to increase the proportion of women in our historically male-dominated industry. Through initiatives, such as inviting women to meetings so they can find out more about the driving profession, we have successfully enrolled a number of women in our driver training courses. We work hard at our workplaces to create a culture where equal opportunities and equal treatment for women and men are self-evident.

We contribute to goal 8

by offering full-time employment with decent working conditions and equal pay.
Fulfilling employee rights is self-evident, as is offering a good work nvironment. For many, Nobina is a first step into the labour market, with a secure job and development opportunities. Every year, we help to attract and train many new drivers through collaborations with job centres and via our own vocational training courses.
All employees are covered by collective agreements and we constantly strive to improve our workplaces and working conditions.

Several initiatives to solve driver shortage

There is significant demand for drivers in the industry and Nobina is working proactively to find new ways to generate interest for the profession and reach new potential employees. Our own driver training and collaboration with municipalities and job centres help to increase interest and fill places on training courses.

Skills supply is an important issue for the future for Nobina, the entire industry and society as a whole. The need for more drivers is not new, and getting more people to discover the profession and train as bus drivers is sometimes a challenge. Nobina has therefore launched several initiatives to attract more people to the profession, which is in the interests of both ourselves and society as a whole.

 

Read more about our initiatives

Two happy drivers with thumbs up

Job collaboration with the City of Stockholm

One initiative is our collaboration with the City of Stockholm to attract, train and employ more drivers. The agreement is a form of “job pact” whereby the city provides places on training courses at adult and vocational education centres. For its part, Nobina guarantees employment to the people who complete the training.
Two Danish drivers hugging

Prize for job collaboration in Kolding Municipality

In Denmark, Nobina has achieved great success with its job collaboration, diversity and health initiative with the aim of retaining and attracting new employees. As a result, the Kolding traffic area was the first to receive the SammenomJOB (Eng: Working together for jobs) award. The prize was introduced in 2023 by Kolding Municipality’s labour market council and social and labour authority with.

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