Sustainability in everything we do
At Nobina, we are proud to have a business model that is fundamentally sustainable. The more transport services we deliver the better for both society and environment. However, our ambition reaches further and we work systematically with our employees’ work environment and commitment, but also to maximise our positive effect on environment, travellers and society.
Nobina makes it possible for people across the Nordic region to leave their car at home and instead travel more sustainably by public transport. We offer flexible transport solutions for all, regardless of age, functional diversity, time or location. Every day, we welcome more than one million travellers and perform more than 10,000 journeys for travellers with special needs. In addition, we are one of the largest private employers in Sweden. Sustainability is a natural part of our DNA everywhere we conduct operations. This is reflected in the fact that all objectives in our strategic framework are linked in some way to sustainability. The strategy provides a framework for our work and is built on three focus areas – People, Planet and Society.

Sustainability at the core of our business model, and throuh our services:
- We reduce emissions by making it possible to people to leave their car and instead travel by public transport
- We contribute to a more inclusive society for everyone by performing more than 1,000,000 bus journeys and 10,000 srvice traffic journeys per day
- We create almost 15,000 jobs, the majority of which are employed as drivers
Vision: Everyone wants to travel with us
We want to increase the use of public transport, both for the good of the environment and to simplify the everyday lives of people. To achieve this vision, it must be easy to travel with us.
Mission: Together, we keep society moving
We want to contribute to a more sustainable society. We connect cities and regions so you can easily travel sustainably. Through innovation and experience, we also create a profitable and stable company that provides work for thousands of people.
Selection of memberships
UN Global Compact
Nobina supports the UN Global Compact initiative and has thereby adopted a position on issues concerning human rights, labour, environment and anti-corruption.
Fossil Free Sweden
Nobina has taken on the transport challenge from Fossil Free Sweden to conduct and purchase fossil- free domestic transport by 2030.
Ethical Trade Sweden
Since 2024, Nobina has been a member of Ethical Trade Sweden, a member organisation for companies, trade unions, civil society and the public sector that works for human rights and sustainable business practices in global supply chains.