1. Nobina Global /
  2. Sustainability /
  3. Sustainability in everything we do /
  4. People

People

Nobina’s operations largely consist of vehicles and technology – but the role played by people is equally as important. On the one hand, the millions of people who travel with us, and also the approximately 15,000 employees who drive our buses every day, service and repair our vehicles, manage transport services and develop new solutions for even better and more sustainable public transport. In this way, we drive the entire industry forward with the mission to keep society moving. We do this through sustainable investments in health and safety, because it creates reassurance for both employees and travellers. We invest in expertise to address the considerable recruitment need for drivers, among other professions. And we invest in diversity and inclusion because it leads to a larger recruitment base and better workplaces. With motivated employees that are satisfied and thrive at work, we can deliver on our promise to travellers, while contributing to a sustainable society.

Nobina's contribution to the goals

Nobina contributes to goal 3

3 by working every day for a healthy, safe and secure work environment at every level of operations – from vehicles and depots to offices. Continuous improvements in leadership, work environment and commitment, enable us to build a robust safety culture characterised by responsibility and care. In addition to striving for good health and well-being for our employees, we also contribute to better public health by reducing emissions and offering more sustainable transport alternatives to society.


Within the scope of goal 5,

we work towards an inclusive and equal work environment where all employees have equal opportunities for development and career advancement. By fostering a culture of respect and equal treatment, we create a workplace where diversity is seen as a strength.

We contribute to goal 8

by offering secure full-time employment with good working conditions and equal pay for equal work. Nobina often acts as a gateway to the labour market, where we provide more people with the opportunity for a secure job and career development through our own vocational training courses and cooperation with job centres. All employees are covered by collective agreements, and we continuously strive to improve the work environment and create a sustainable workplace for everyone.

Read more about our initiatives

Passenger putting on seat belt

Report on seat belt use

There is no doubt that buses are a very safe mode of transport – in fact they are the safest option on our roads. But in the event of an incident, wearing a seat belt could be the difference between life, and in the worst case, death. It is also a legal requirement to use a seat belt in all buses where seat belts are available, and a requirement to provide information about this on signs and in...
Two happy drivers with thumbs up

Job collaboration with the City of Stockholm

One initiative is our collaboration with the City of Stockholm to attract, train and employ more drivers. The agreement is a form of “job pact” whereby the city provides places on training courses at adult and vocational education centres. For its part, Nobina guarantees employment to the people who complete the training.
Two Danish drivers hugging

Prize for job collaboration in Kolding Municipality

In Denmark, Nobina has achieved great success with its job collaboration, diversity and health initiative with the aim of retaining and attracting new employees. As a result, the Kolding traffic area was the first to receive the SammenomJOB (Eng: Working together for jobs) award. The prize was introduced in 2023 by Kolding Municipality’s labour market council and social and labour authority with.
A bus driver steering a bus

My Speed – sustainability throughout the journey

Safety is a cornerstone of Nobina’s sustainability initiatives, at every workplace, every day and on every journey – for both travellers and drivers. Sustainable investments therefore also involve supporting our employees in driving safely at the right speed, to deliver on our traveller promise. My Speed is a tool that increases safety by providing clear information about bus speeds, and to help

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