My Speed – a tool for sustainability throughout the journey
Safety is a cornerstone of Nobina’s sustainability initiatives, at every workplace, every day and on every journey – for both travellers and drivers. Sustainable investments therefore also involve supporting our employees in driving safely at the right speed, to deliver on our traveller promise. My Speed is a tool that increases safety by providing clear information about bus speeds, and to help identify unrealistic timetables, for example.

My Speed tracks the speed of each vehicle
My Speed is a system that tracks each vehicle and records whether the bus is maintaining the correct speed according to the speed limit for that specific stretch of road.
The tool provides valuable support for achieving accurate driving times and timetables, ensuring that no driver has to break the law or risk safety to stay on time.
If nearly all drivers on a particular route are speeding, one possible, or even probable, reason is that the timetable does not reflect the actual driving time, so that drivers feel pressured to accelerate to avoid delays. Then we have data to present to the client, indicating a need for changes to the timetable in order to drive both legally and sustainably. We can also check whether individual drivers tend to speed and speak to them about changing their behaviour, when it’s not due to an unrealistic timetable.
Valued support and a sense of security
An initiative like My Speed could be seen as singling people out, but through engagement and dialogue with employees and union representatives, the purpose has become very clear. The tool is now perceived as support and a source of security for our employees, who can see the benefits for safety, the environment and their own everyday lives.